Auto insurance commercials are not typically known for being controversial. However, Cure Auto Insurance decided to break the mold with their “Whip It Out” ad that aired during the 2021 Super Bowl. The ad featured a man driving without auto insurance being pulled over by a police officer. The officer then proceeds to ask the man to “whip it out,” referring to his insurance card.
The Reaction
The ad received a lot of backlash from viewers, who found it to be insensitive and inappropriate. Many people took to social media to express their outrage, with some even calling for a boycott of the company. Cure Auto Insurance released a statement, apologizing for any offense caused and stating that the ad was meant to be humorous.
However, the controversy did not end there. Some people pointed out that the ad was particularly insensitive given the current state of the world. With many people struggling financially due to the pandemic, making light of someone not having auto insurance was seen as tone-deaf.
The Response
Cure Auto Insurance responded to the backlash by pulling the ad and issuing another apology. The company stated that they had not intended to offend anyone and that they were taking steps to ensure that future ads would be more sensitive.
Despite the controversy, some people found the ad to be funny and entertaining. They argued that it was just harmless humor and that people were overreacting.
What Can We Learn?
The “Whip It Out” ad is a prime example of how even the most innocent-seeming commercials can generate controversy. While humor can be a great way to connect with viewers, it’s essential to be mindful of potential sensitivities.
Furthermore, it’s important to listen to feedback from viewers. Cure Auto Insurance was quick to apologize and pull the ad when they realized that it was causing offense. This response helped to mitigate some of the damage caused by the controversy.
The Bottom Line
Cure Auto Insurance’s “Whip It Out” ad may have generated controversy, but it also serves as a reminder of the importance of sensitivity and listening to feedback. As advertisers, we need to be mindful of potential sensitivities and be willing to adjust our approach when necessary.
Ultimately, the goal of any ad should be to connect with viewers and generate positive brand awareness. While humor can be an effective tool, it’s crucial to use it in a way that doesn’t offend or alienate potential customers.